Jouons Local and your showcase website: reach the residents of your town

Jouons Local: the app connecting local businesses and residents

Your customers are just two streets away. They want to shop local, support their town's businesses, and discover what's happening nearby. But if you're not visible where they're looking, your competitor next door gets their attention.

Jouons Local is a French mobile application published by Onlywin, based in Saint-Quentin-Fallavier in Isère. It connects local businesses — shops, craftspeople, restaurants, associations, producers — with the residents of their town.

The app is deployed at the initiative of local authorities (town halls, groups of municipalities), who then offer it free of charge to businesses in their area. The goal is simple: reconnect residents with their local economic fabric.

Since its launch in 2022, Jouons Local has over 10,000 engaged users, with deployments in several towns across France — with a growing number in the Auvergne-Rhône-Alpes region.

How does it work for a local business?

Once your town is deployed on Jouons Local, residents can interact with your business in several ways:

• Discover your business in the app's local directory, organised by category
• Subscribe to your profile to receive your news in real time
• View your events, promotions and news directly in their feed
• Access your website in one click from your Jouons Local profile
• Find you via directions built into the app

Why Jouons Local is different from social media

Most business owners already communicate on Facebook or Instagram. These platforms remain useful, but they have a structural limitation: the algorithm decides who sees your posts. A Facebook post only reaches a fraction of your followers — and virtually no one among those who don't follow you yet.

Jouons Local works differently. The app is focused exclusively on local life. A resident who opens it isn't looking for holiday photos: they're looking for a restaurant's daily special, a craftsperson's opening hours, or the weekend events in their town. Your content reaches an audience whose attention is already focused on local life.

Jouons Local in Auvergne-Rhône-Alpes: a growing presence

The app is particularly active in the Auvergne-Rhône-Alpes region, where CoMi is based. Several towns in the Rhône and Isère departments have already deployed Jouons Local for their businesses and associations.

Towns deployed in the Rhône

Sathonay-Village, Chassieu, Saint-Symphorien-sur-Coise, Saint-Pierre-de-Chandieu, Fleurie.

Towns deployed in Isère

La Verpillière, Saint-Just-Chaleyssin, Le Sappey-en-Chartreuse, Heyrieux, Longes, Communay.

If your town is part of the Jouons Local network — or is considering joining — your showcase website should be ready to take advantage of this additional visibility. That's exactly what CoMi anticipates from the very start of your website creation.

What CoMi actually does

CoMi integrates Jouons Local into the showcase websites it builds. Here's what that means in practice:

Information consistency

Between your Jouons Local profile and your website: same contact details, same opening hours, same visual identity. This consistency isn't just aesthetic — Google values it for local SEO, as it signals that your business information is reliable and up to date.

A functional link between both tools

Residents who discover you via Jouons Local land on a showcase website that encourages them to go further — view the menu, book a table, request a quote, get in touch.

Integration designed from the start

The homepage, service pages, contact information: everything is structured so that visitors from Jouons Local immediately find what they're looking for.

This complements the other integrations CoMi offers — such as Dish by Metro for restaurants, or Formester for craftspeople's contact forms.

Which professionals benefit the most?

Jouons Local is valuable for any professional whose clientele is primarily local. Here are some concrete examples:

Restaurants and bars

Share the daily special, announce a themed evening, flag a seasonal menu — directly in the feed of subscribed residents, in real time.

Craftspeople

Flag sudden availability, announce a new service, share a seasonal promotion with an audience already inclined to shop local.

Shop owners and hoteliers

Shop owners: share special opening hours, new arrivals, current offers — without depending on a social media algorithm.

Hoteliers: reach locals who direct their friends and visiting tourists to the best addresses in the area.

What Jouons Local doesn't replace

Jouons Local is a local visibility tool, not a complete digital strategy. It complements:

• Your showcase website (which remains your main shopfront on Google)
• Your Google Business Profile (which captures active searches)
• Your social media (which builds your online community)

Frequently asked questions

Is my business eligible for Jouons Local?

It depends on your town. Jouons Local is deployed at the initiative of town halls — if your town has joined the network, you can create your profile for free.

To check, visit jouonslocal.fr or contact your town hall directly.

Is Jouons Local free for businesses?

Access to the app is provided free to local businesses by their town. The local authority covers the platform subscription for its area.

Do I have to manage my Jouons Local profile myself?

Yes. Publishing your news, events and promotions on Jouons Local is your responsibility. CoMi ensures your website and Jouons Local profile are consistent and well connected — the day-to-day management of your posts remains yours.

Is Jouons Local available everywhere in France?

The app is progressively rolling out to towns that choose to adopt it. The Auvergne-Rhône-Alpes region already has several active towns, particularly in Isère and the Rhône.